A commissioned logo design for Shoreditch Loft, a popular disco-focussed party series spanning the summer of 2017. I wanted to capture the bright musical aesthetic alongside the laidback atmosphere of the venue. The second typeface forms a visual tension and represents the heritage of the area. The brick wall overlay ties the elements together to create a rooftop party vibe.
Find them on Facebook.
A logo for online dance music platform Switchback Sound. This simple emblem is a representation of the brand concepts — a play on the definition of a switchback “a road with alternate sharp ascents and descents” in combination with a sound wave. The background is an attempt to recreate the immersive nature of leftfield electronic music alongside the sense of moving at pace. Find them on YouTube.